I am a User Experience Researcher at DrEd Online Doctor, an online healthcare start-up. I am also an associate consultant and honorary senior research associate at the UCL Centre for Behaviour Change. With a PhD in psychology, my research experience spans from basic research in cognitive psychology to decision making and behaviour change.
Prior to my current positions, I was the Research Lead at the UCL Centre for Behaviour Change and have held research positions at Northumbria University, the Leeds University Business School, working with Prof. Wandi Bruine de Bruin as part of the Centre for Decision Research and the Department of Psychology at the University of York, working with Dr. Gary Lewis. I completed my PhD in the Perception Lab at the University of St. Andrews in June 2013.